Asking the right questions qualifies the prospect and also reinforces your ability to help them.
Through a purposeful conversation with the right person, you will unearth and understand their needs that will enable you to craft the best, irresistible offer.
In many cases, a business's spending on a particular project or work program is just a portion of the overall budget, so it is essential to understand where your proposal or quote fits into the larger picture.
It's important to ask good questions of the people who approve of your company, product, or service for the program of work to engage them and understand their perspective.
